#madeforsports

The real time immediacy of news and information that Twitter affords has had a significant impact within the sports industry. The live nature, excitement, and suspense of sport was in need of a communication medium that could report about it as it was happening and Twitter does just that. People are using Twitter to follow their favourite teams, players, sports writers, as well as other fans that have similar interests. It has become a medium that is serving to forge connections and a community around a sports team.
Twitter is being used by sports teams in a number of ways to engage with fans all around the world. It enables live tweets of events as they happen, often being used to provide play-by-play and colour commentary to interested fans. Twitter is being used to bridge the gap between teams/players and their fans, allowing for conversations to occur. Team media personnel are using Twitter as a form of a press release where breaking news can be broadcast to the public. Marketing personnel are using Twitter to establish and enhance brand development through picture sharing, promotional campaigns, and various polls/contests. Twitter is truly bringing the experience out of the sports to a wider audience, which is creating connections and growing networks.